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Job Description / Duties

Reporting to the Director of Marketing, Content & Editorial or their designate, the Social Media Manager manages the Stratford Festival’s online community and social media channels with the objective of promoting audience engagement and increasing ticket, subscription and membership sales.

Responsibilities:

Develop and implement strategic marketing plans for all Stratford Festival’s social media channels), taking into considering each channel’s particularities.
Create content pieces to engage with existing audiences and attract new followers, on a daily basis.
Manage and grow the Stratford Festival’s social community, creating a unique curated experience to our followers while also monitoring channels 24/7, including on weekends and holidays.
Assist the revenue team in driving strategic marketing efforts through our organic channels, while working in close collaboration with the Digital Marketing Manager on paid campaigns.
Collaborate with multiple departments by advising and establishing strong marketing and social media plans for their initiatives, including EDI, Education, Archives, Advancement, the Meighen Forum and STRATFEST@HOME.
Track, report and analyze social media campaigns, identifying trends and creating multiple reports for stake holders, including relevant KPIs, on a weekly, monthly and yearly basis.
Manage and respond to comments and questions on social media, as well as engage with our online audiences.
Track social media trends and develop creative user-engagement opportunities, while staying true to the company’s branding and tone on each of our channels.
Coordinate and closely collaborate with the Graphic’s team on a regular stream of image requests for social channels.
Support the Director of Marketing, Content and Editorial, in production duties as required, including supporting key projects such as the annual Visitor’s Guide and seasonal YouTube series.
Develop and coordinate and share Opening Night activations, while collaborating with various teams and hosting a number of attendees, including influencers and publications.
Manage annual social media budget
Collaborate with the video and graphics team to create content for our social media channels.
Film and edit videos on iPhone, as well as take photos of various events at the Festival, in order to support our content strategies.
Coordinate and book influencers/online publications to visit the Festival
Adhere to the Stratford Festival Health & Safety Commitment and Procedures, and ensure that safe work practices and policies are supported and enforced within reporting structure.
Perform other duties as assigned

Qualifications / Required Skills

University undergraduate degree (four year program) or equivalent (i.e. BA, BSc, BComm, etc) in Humanities, Communications, Journalism, Marketing or a related field.
2 to 4 years of related experience
Excellent copy writing skills, ability to develop marketing/advertising content and manage creative requests for digital projects.
Interest in theatre and the arts is essential and knowledge of Stratford Festival is preferred.
Strong knowledge of current digital and social media platforms, trends and technologies, including Facebook, Instagram, X, TikTok, YouTube, Pinterest and LinkedIn.
Strong knowledge of content management systems such as Hootsuite and Airtable is an asset.
Experience using Facebook Ads Manager and Google Ads is an asset.
Demonstrated ability to handle social communication effectively and tactfully.
Capcut and Canva skills are an asset.

Additional Information

Behavioural Competencies:

Teamwork: readily work with others towards a shared goal, actively support teammates and recognize everyone’s contributions
Critical thinking: effectively and efficiently contextualize situations, explore alternatives and select optimal solutions
Diplomacy: show discretion and tact in dealing with a variety of stakeholders.
Initiative: proactively execute tasks and resolve issues with minimal guidance
Strategic mindset: consider, anticipate and prepare for various outcomes, situations and challenges; practice global and long-term thinking
Posting Closes 5:00pm, Sunday, December 1st, 2024

Shared Values:

Inclusion: contribute to an environment where everyone is welcome, valued and respected; consistently demonstrate an open-mindedness and intellectual curiosity that promote and celebrate the diversity of perspectives.
Innovation: put experience and knowledge into creative problem-solving and the continuous improvement of the organization.
Rigor: show integrity in behaviour, attention to detail in work and commitment to excellence and professional evolution
Caring: be empathetic, understanding and attentive to others
Connection: establish and maintain trusting relationships that are respectful and constructive

Who Should Apply:

We welcome applicants of every identity, and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled and 2SLGBTQ+ folks. We are committed to accommodating people with disabilities throughout the recruitment process and beyond. If you require accommodation (including, but not limited to, an accessible interview site, alternative format documents, ASL Interpreter or Assistive Technology) during the recruitment and selection process, please let our recruitment team know.

No candidate will meet every desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we’d love to learn more about you!

If you would like to contribute your own remarkable talents to North America’s largest not-for-profit theatre, we’d like to hear from you.

Salary: $56,000-70,000 per year

Contact Information

Please apply though our application system: https://jobs.dayforcehcm.com/en-US/ssfoc/CandidatePortalv1/jobs/414

For any issues reach out to Human Resources: resumes@stratfordfestival.ca

Employer Profile

Who We Are:

Based in Stratford, Ontario, the Stratford Festival is one of the world’s foremost repertory theatre companies. It operates year-round, presenting a season of about a dozen plays each year between the months of April and November, a rich stream of digital content and hundreds of events designed to deepen understanding of the plays. For every person a theatregoer sees on our stages, we have seven people working behind the scenes, some of the world’s most dedicated and experienced arts workers.

The Stratford Festival is committed to ongoing work to support equity, inclusion, anti-racism and anti-oppression in all areas of our work. These areas include play selection, casting, marketing and public relations efforts, education programs, production, design, recruitment of staff and volunteers, and the composition of the Board of Directors.

Why You Should Apply:

Creative work environment
Paid operational shutdown in December, with flexibility of days being used at alternative times during the year
Group Insurance Benefits
Employer matched RRSP
Employee Assistance Program to encourage work-life balance and strong mental health
Complimentary & discounted ticket offers and events
Employee discounts on merchandise and event space
Being a part of the magic of live theatre!