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Job Description / Duties

The Marketing Manager is an essential part of the organizational team. They are responsible for the promotion of SummerWorks programming across a variety of platforms, as well as the communication of ongoing organizational activities, brand presence, promotion materials for activities and campaigns including; SummerWorks Call for Submissions, year end fundraising, and more. They will be responsible for developing and delivering a strategic marketing plan for the organization.

This role oversees the creation of all marketing and outreach collateral, as well as the delivery and distribution of these materials on a variety of platforms. The Marketing Manager works collaboratively with the SummerWorks team, artists, and partners to communicate with our audiences and reach a wider public with creativity, clarity and authenticity.

Reports to: Artistic & Managing Director

Roles and responsibilities

Concept & Planning:
- In collaboration with the SummerWorks team, develop and manage a year round marketing strategy, including plans for social media, print, web, radio, street and transit, in consultation with the SummerWorks team.
- Develop an outreach plan reflective of SummerWorks’ strategic priorities, values, and programming, in collaboration with the SummerWorks team, artists, and partners.
- Liaise with web developers, graphic designers, printers, and distribution companies on behalf of the organization.
- Liaise with artists to collect content, as well as write and edit copy as required.
- Maintain key outreach partnerships.
- Provide input on brand and concept designs, as required.
- Research and develop new opportunities for marketing and outreach, including media sponsorships and cross-promotional partnerships.
- Manage the creation and scheduling of all advertising.
- Manage the development and commissioning of unique content for the SummerWorks website, including, but not limited to blog posts, reviews, mini documentaries and artist interviews.
- Develop and manage in-house photocalls and video shoots for SummerWorks promotion and documentation, as well as Festival documentation.

Components of the Print Materials & Web:
- Collecting and organizing materials for print and web, including copy, images and logos.
- Manage the upkeep of the SummerWorks website, ensuring all content is up-to-date for the public, and necessary materials are accessible to the media.
- Overseeing the compiling of the Festival programme, tracking and relaying notes and changes as required.
- Coordinate distribution of all print materials.

Components for Online/ Social Media:
- Developing and deploying social media content and advertisements across all SummerWorks and Progress social media channels (Facebook, Instagram, Twitter, YouTube, TikTok).
- Manage the production and distribution of all promotional trailers and highlight reels.
- Drafting copy, designing and distributing the Festival newsletter.
- Ensure SummerWorks maintains online presence and activity, and that relevant posts are retweeted and responded to.
- Collate and manage social media takeovers from engaged artists.

Management & Delivery:
- Lead the writing of all SummerWorks marketing and outreach materials, including, but not limited to: show descriptions for print, web, and socials; newsletter content; copy for advertisements and scripts for radio.
- Collaborate with SummerWorks Publicity team and partners to ensure marketing and publicity messaging is consistent across all platforms.
- Collaborate with the Accessibility Coordinator to ensure all marketing materials adhere to AODA guidelines and the organization’s accessibility protocols.
- Oversee the creation, design and distribution of all marketing and outreach materials, including, but not limited to brochures, on-site signage, posters, billboards and newsletters.
- Manage the upkeep of the SummerWorks online archive.
- Oversee the marketing and outreach budgets and timeline, including the reconciliation of the marketing budget and provide regular reporting as required.
- Design and facilitate a marketing workshop, imparting best practices to SummerWorks artists and the wider community.

Qualifications / Required Skills

It is essential that the Marketing Manager should have:
- 5+ years relevant experience.
- A passion for the performing arts.
- Exceptional written and verbal communication skills.
- High level organizational and time management skills.
- Attention to detail.
- The ability to work independently as well as part of a team.
- Excellent computer skills and social media proficiency.
- A strong, self-directed work ethic.
- Experience with digital marketing, basic web and video editing.
- Familiarity with online and print marketing platforms.
- Has excellent computer skills, including experience of using Google Suite, Excel, Slack, Zoom, and project management software (e.g. Airtable) at an advanced level; also comfortable with Wordpress and HTML.

It is desirable that the Marketing Manager has:
- Knowledge of the goals and activities of SummerWorks.
- Familiarity with the Toronto performance community.
- Familiarity with online and print marketing platforms.
- Previous experience planning and executing indie and/or festival marketing campaigns.
- Experience in simple graphic design.
- Works through an anti-oppression lens.

Additional Information

Applications from equity-seeking groups, including those who identify as Indigenous, Black, People of Colour, Transgender, Nonbinary, Queer, Disabled and intersections of those identities, are particularly encouraged.

For full details on the role and how to apply please visit summerworks.ca/get-involved/join-the-team.

Please note, the SummerWorks team is currently working remotely.

Salary: $52,000 Pro rata

Contact Information

applications@summerworks.ca

Employer Profile

SummerWorks is a leader, collaborator, and community builder at the forefront of contemporary performance – asking crucial questions; nurturing artistic innovation; and presenting new works that reflect the complexity and diversity of our society.

Anchored by our annual SummerWorks Performance Festival in August, SummerWorks offers a year-round program of creation, presentation, and learning opportunities for artists and audiences.

We collaborate with emerging and established artists and curators to explore new directions, experiment in form, and develop their professional capacities.

We curate, produce, and present programming that provokes, excites, and engages the public.

We cultivate and contribute to progressive practices that foster greater diversity, accessibility, equity, and sustainability across our sector.

We create networks and engage in creative exchange locally, nationally, and internationally.